THE VICTORY LAB PDF
Editorial Reviews. From Booklist. From political reporter Issenberg comes this very interesting look at the way political consultants and professional vote-getters . We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg presents the untold story of the analytical revolution upending the way political. Request PDF on ResearchGate | On Jun 23, , John Sides and others published The Victory Lab: The Secret Science of Winning Campaigns.
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The Victory Lab by Sasha Issenberg - Excerpt - Free download as PDF File .pdf), Text File .txt) or read online for free. The book Politico calls “Moneyball for. UPDATED FOR THE ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics. The question of whether the winner was really that good, or the loser really that bad, rests at the heart of Sasha Issenberg's The Victory Lab: The Secret Science .
Download PDF. The Victory Lab: Full of secrets, but can they swing an election? Review First Online: The question of whether the winner was really that good, or the loser really that bad, rests at the heart of Sasha Issenberg's The Victory Lab: The Secret Science of Winning Campaigns. It is unasked by the author, but should be repeatedly asked by the thoughtful reader, for one of the book's main themes is the way that randomized controlled trials — of the sort common in scientific research and increasingly so in marketing, too — are spreading to politics.
Yet, the political poster boy for this trend was also a disastrous loser when it came to his big political chance.
The Victory Lab: Full of secrets, but can they swing an election?
Political science spluttering towards rigorous research. The appeal of such testing is that it puts political campaigning — and the marketing side of it in particular — on a much firmer base than the reliance on the gut feel of experience campaigners. It is also, of course, an approach already well established as being useful in marketing for both the commercial and the not-for-profit sectors.
Multiple influences on voting intention. What is more, do you therefore end up concentrating on how to optimize different tactics that, even when added together, are only a tiny factor in deciding an election?
As a result, do you spend time and effort looking in the wrong place for the real secrets to electoral success? Rick Perry — Poster boy for randomized testing. Then, came his disastrous bid to be the Republican Presidential nominee for the contest, leaving him looking a risible figure after he failed in a TV debate to recall the name of one of the three federal government agencies he had pledged to axe.
For all the interesting and smart evidence-based approach to political campaigning displayed by his campaign, it was myopic. Perry's political career would have been better served by a wider perspective that remembered how often candidates get made or unmade by striking debate performances or speeches.
Perils in prioritizing delivery over product. Someone who certainly had the edge over Perry in speeches and in debates was Barack Obama. His campaigns, too, eulogized testing, data and smart thinking about tactics. As a result his campaign gets a heavy mention in Issenberg's book with much less so.
Obama takes testing seriously. Larry Sabato, Crystal Ball email newsletter.
Uniform swing undermines smart campaigning. If anything, the Obama campaign was even better. Yet, the and campaigns did not have identical targeting plans.
Therefore, if all their efforts were making a difference, we should expect to see variations that demonstrate it. However, remember that uniform swing.
More at work than novel tactics. No longer, for example, did all the voters in an area have to be written off because it looked to be 80 per cent Republican the geographic modelling approach. Instead, individual modelling could be used to try to tease out those 20 per cent worth paying attention to. Competitive advantage in modelling. There is a huge competitive advantage in having the best modelling approach, and thus all the campaigns and their suppliers are rather coy about exactly what they did.
[Read PDF] The Victory Lab: The Secret Science of Winning Campaigns Download Free
However, what is clear is that they had a range of sources of data about people: The modelling of the likely behaviour of individuals, in this respect, is already very familiar in the mass consumer marketing world.
Who shops at supermarket X and therefore which other people living in the area are the most likely new customers? The political equivalents of those sorts of questions are now, as Issenberg documents for the US, becoming a common part of campaigning. Tensions over data silos. Instead, the book accounts how campaigns are increasingly putting people at the centre of the marketing techniques — even if frequently only as numbers in an algorithm.
The skills and research techniques documented in The Victory Lab are clearly very good for securing value for money from tactical campaign spending decisions.
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Testing for a Policy Feedback on Mass Opinion.Against Empathy. Param Nathan. Step by step, Bechhoefer illustrated how lawyers were primed to defend absentee ballots that had been challenged for change-of-address discrepancies which leaned Democratic while hoping that those with witness-signature problems tilting Republican remained uncounted.
Electoral politics has quietly entered the twenty- rst century by undoing its greatest excesses of the late twentieth. Then, the availability of more data in electronic formats, the accumulations of numerous — often consumer-based — new data sets about people, faster computers and a greater need to winkle out votes from areas previously written off, all combined to make it possible and enticing to model which individuals were the best prospects for a campaign.
Internet in political campaignsUnited States.