PRODUCT DEVELOPMENT BOOK
Inspired - How to create products customers love, by Marty Cagan - This is the classic book usually recommended in product development. New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills? Instead of. Waterfall describes the traditional, linear product development method: idea, prototype, testing, launch. Product Design and Development.
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Books shelved as product-development: Hooked: How to Build Habit-Forming Products by Nir Eyal, The Lean Startup: How Today's Entrepreneurs Use. Here are the 10 best product management books, covering topics from launching new products to keeping your team productive. In this post, we cover 5 product management books that will serve you well in Some on the list are free to download!.
Moore defines four stages of how a product spreads among its customer base: early adopters, the early majority, late majority, and laggards. The trick is crossing the gap between early adopters and the early majority, a chasm that many products and companies fail to bridge.
Find out how you can spur adoption not just among your early users, but your entire customer base by capturing the attention of each vital user segment.
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Geoffrey Moore Once your product launches, you have a very small window of opportunity to convince mainstream customers to embrace it.
Priceless: The Hidden Psychology of Value William Poundstone Product marketers play a key role in getting products off the shelves, and pricing is a huge part of that equation. In this book, author William Poundstone explains how behavioral decision theory changes the way business price products, along with proven strategies you can use to persuade customers to download.
Slater, Jakki J. From migration paths and types of innovations to managing customer relationships, you'll find a good balance of theory and real-world examples to get the knowledge you need on the world of tech marketing. Chapman Some products never take off, and others flop spectacularly. Chapman points out all-too-common missteps so you can watch out for them in your own work. How do you get through to them and grab their attention in a positive way?
What are your favorite PMM reads? Analytics at Work We stated in our Do the Work! This book offers great insights into how to collect the right data, what tools to use for analyzing it properly, and how to learn from the most successful and data-driven companies before setting your own analytics objectives.
One word of caution: Analytics at Work explores metrics-driven learning as it relates to the whole company — in terms of how it applies to expanding, hiring, marketing, etc. We include it here because we think reading it might remove some of the debilitating fear you have about the possibility your product might fail. It might.
User Experience & Product Development Strategy
In fact, statistically speaking it probably will. Enjoy this one. Like Crossing the Chasm, we feel comfortable including this one because it has stood the test of time. The book offers valuable lessons for product managers about developing an effective product roadmap , adequately equipping your support teams which few businesses do, even today , properly implementing agile, etc.
Although this is one of the best books for product managers in the technology industry specifically, we believe its principles are broad enough to offer value to a PM in any field. This short book addresses a single topic, meetings, and offers some new insights about it.
Author Al Pittampalli offers a fresh take on office meetings and introduces some very high-threshold criteria that a manager should have to meet before being able to call a meeting at all. There are some great ideas here for product managers, in terms of finding other ways to communicate updates or other important information without having to assemble a large group of people in a room or a Google Hangout session for an extended period of time.
Applications of core scientific principles for product development are also thoroughly discussed in conjunction with the latest approaches involving design of experiment and quality by design with comprehensive illustrations based on practical case studies of several dosage forms.
The Product Book
The book presents pharmaceutical product development information in an easy-to-read mode with simplified theories, case studies and guidelines for students, academicians and professionals in the pharmaceutical industry. It is an invaluable resource and hands-on guide covering managerial, regulatory and practical aspects of pharmaceutical product lifecycle management.
Desai, John I. Disouza and Vandana B. Desai and Maharukh T. Desai, Sivagami V.
Popular Product Development Books
Bhatt and Mahalaxmi A. Mirani and Vandana B.
Vyas, Amita P. Surana and Vandana B. Mirani, Priyanka S. Prabhu and Maharukh T.Blue Ocean Strategy: Inspired: How to Create Products Customers Love Here is another pure product management title, written by one of the most successful product managers in modern times.
We looked beyond the obvious choices. Crossing the Chasm: New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills?
The Product Manager's Survival Guide: What more does a company need? Any other great books for product managers we forgot?
It is rare to find a great product manager who can steward a digital product from its concept to the launch without troubles.
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