LIKEABLE SOCIAL MEDIA EBOOK
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Dave Kerpen's insights and. Editorial Reviews. From the Back Cover. “Dave Kerpen's insights and clear how- to instructions Kindle Store; ›; Kindle eBooks; ›; Business & Money. Editorial Reviews. From the Back Cover. “Dave Kerpen is the Steph Curry of social media. eBook features: Highlight, take notes, and search in the book; In this.
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). Read "Likeable Social Media, Revised and Expanded: How to Delight Your Contagious - Why Things Catch On ebook by Jonah Berger. Free eBooks and Guides to help you and your business dominate social media.
Kerpen does a great job of addressing these issues such as comments both good and bad , questions, and authenticity. He then wraps things up by talking about incorporating social media into the whole customer experience. In a way, the titles of the last two chapters do a good job of summing up the book.
10 social media content commandments for SMBs [ebook]
This doesn't mean it doesn't have depth though. It is so interesting and enjoyable, it would not be surprising for someone to sit down and crank it out in an afternoon. The information is fresh, yet it is also timeless. If in 15 years Facebook and Twitter have been replaced by something else, this book will still be able to be used as a road map to getting and keeping fans.
In addition to being relevant information, the book was also enjoyable to read.
1. Give your followers a reason to engage.
The examples were interesting because I knew that each one was taken right from Mr. Kerpen's actual business experience. The bottom line for me is that this book is a must read for anyone in social media. Try to plan your posts around big events happening in your town or buzzworthy news stories. If you are linking to an article in a post, make sure the article was written in the last couple years i.
If you are using a management tool like ours to pre-schedule content, make sure that posts you are scheduling for the future are either timely for that date or evergreen i. Use visuals to enhance your message.
Compelling images , including branded images, are a cornerstone of social media content.
Remember that image posts and video posts tend to get much higher engagement rates on social. Plus, strong visuals play a massive role in creating a consistent, high-quality perception of your brand online.
Tell a story. Never underestimate the power of storytelling, especially on social media.
Walking your audience through the history of your business or brand and how it came to be is a great way to create a personal post and is sure to get lots of great engagement! People love hearing stories, and the people who follow your page will be excited to hear yours.
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In addition to being relevant information, the book was also enjoyable to read. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. He is actually in the trenches, doing this kind of work every day. Once your order has been dispatched from our Sydney warehouse you will receive an Order Shipped status email.