worldcreation.info Manuals Business Communication Building Critical Skills 6th Edition Pdf

BUSINESS COMMUNICATION BUILDING CRITICAL SKILLS 6TH EDITION PDF

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Business Communication Building Critical Skills 6th Edition Pdf

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As revision to the third edition of BCS neared completion Business Communication: Building Critical Skills helps you build the writing, speaking, and listening skills that are Unit Six fTrsearcr -Reports and Vistialf3- Business communication: building critical skills / Kitty O. Locker, Stephen Sixth edition. building critical skills / Kitty Locker, Stephen Kaczmarek. - 3rd ed. Business communication: building critical skills by Kitty O Locker · Business communication Sixth edition, international edition. Singapore: McGraw-Hill.

Significant Revision to the End of Chapter Exercises. Many of the exercises have been revised to incorporate contemporary technology and more current communication issues.

New visuals reinforce student comprehension and retention. Every module introduces successful young Canadian entrepreneurs whose stories demonstrate practiced communication skills. Revised content order increases clarity and coherence. CONNECT - online teaching and learning program offers an eBook and a wealth of interactive learning tools proven to improve student grades and engagement LearnSmart Achieve provides continually adaptive instruction and practice for grammar, reading, writing, and research skills.

The Speech Capture tool allows students to upload presentation videos for grading. The unmatched grading and peer review functionality offers robust feedback opportunities.

Focus on Multiculturalism: Braun educates readers on the value and impact of cultural differences and explores how different cultures communicate. Addresses the needs of diverse audiences: Language Focus boxes explain the finer points of the English language and help native English speakers and ESL learners troubleshoot tricky grammar areas. Secondary audience C. Initial audience D.

Watchdog audience E. A watchdog audience: Jordan, an auditor in an accounting firm, is required to write a report to the client as soon as he completes an audit.

Judy is the marketing head in a company. Which of the following situations would require her to be considered both as a primary audience and an initial audience? Judy asks Patricia to compile sales figures for the last fiscal year so she can send them on to her boss, who needs the information to prepare himself for an upcoming board meeting.

The company's newsletter needs information on each department's softball team, which Judy wants to see before it's passed on to the editor.

Will writes a proposal to Judy suggesting a new promotional idea with the hope that she will like it enough to pass it on to the division chief, who has the power to implement a new plan. Judy asks Jake to compile sales figures and put them in an informative report so she can decide if his new marketing strategies have paid off.

Which of the following is not a component of the communication model? Sender B.

Receiver C. Message D. Channel E. Which of the following is true of the communication process? It begins with the sender perceiving some stimulus. It begins with the interpretation of the message. Noise can interfere with the message exclusively during feedback. The receiver will first decode the message. Information overload occurs when the channel cannot handle all the messages that are being sent. Person A decides to send a message to Person B.

Person A first perceives a stimulus and then interprets that perception. Which of the following is the next stage in the communication process? Encoding, or putting ideas into symbols B.

Choosing the information to send to Person B C. Decoding the proposed message D. Offering feedback E. Lisa is a part of the audience that is watching a panel of top business executives engage in a heated debate. Some members are talking simultaneously, one member is explaining her views through visual aids, and yet another is trying to answer questions from the audience. Lisa can't keep up with all this simultaneous communication. Which of the following terms best exemplifies the difficulty she faces?

Channel overload B. Information overload C. Misperception D. Transmission interruption E. Which of the following is a tactful way to remind readers of information?

Give a brief definition in the text B. Ask readers if they need or want additional information C. Spell out acronyms the first time they are used D. Ensure that readers use the Internet to search for information at that very instant E.

Both A and C Forever young beauty is a new anti-wrinkle skin cream targeting women over the age of Which of the following will help the company in effectively marketing their new product? Geographic factors B. Myers-Briggs Type Indicator C. Demographic factors D. A and B only E. The marketing head of a luxury food brand is reviewing potential customers using the VALS system. What VALS category is the company most likely to target?

Thinkers B.

Business Communication Building Critical Skills 6th Edition by Locker Test Bank

Believers C. Achievers D.

Experiencers E. Innovators Which of the following should a writer follow when adapting a message to meet audiences' needs? The writer must take care to protect the audiences' ego. The writer must use hot button words to connect with the audience.

The writer should use academic, not conversational language. The writer should exclusively use a soft-sell approach. Which of the following is useful when developing the style for an effective message?

Using complex jargon to impress the audience B. Using hot button words C. Using conversational, not "academic," language D.

Using sentences of the same length E.

BUSINESS COMMUNICATION: BUILDING CRITICAL SKILLS ( 4th EDITION )

Appendices are used in messages to: If primary audiences will have more knowledge than other audiences then writers must: Which of the following must be avoided when drafting an effective message? Use of table of contents B. Use of glossary C. Use of personal pronouns D.

Use of appendices E. Trevor is required to present details of investment policies at his firm to a potential client.

Which of the following channels of communication would be most effective in this case? Written message on paper B. Written message via e-mail C. Oral message via phone D. Oral message via video conference E. Oral messages make it easier to: How many kinds of audiences are present in an organizational setting?

What is information overload? List the four dimensions of the Myers-Briggs Type Indicator. Differentiate between the use of demographics and psychographics in audience analysis. What are VALS profiles? When is it acceptable to take a while to make a point?

Briefly explain what "red flag" words are and why they should be avoided. Give three examples of such words. What should be the level of formality in a message? What are the advantages of written messages over other channels? Fill in the Blank Questions TRUE The secondary audience may be asked to comment on the message or to implement ideas after they have been approved.

Communication Blooms: Remember Learning Objective: Level of Difficulty: Who is my audience? FALSE In an organizational setting, a message may have five separate audiences—the primary audience, secondary audience, initial audience, gatekeeper, and the watchdog audience.

TRUE A gatekeeper has the power to stop your message before it gets to the primary audience. In some cases, gatekeepers exist outside the organization. TRUE A watchdog audience, though it does not have the power to stop the message and will not act directly on it, has political, social, or economic power.

Ace the Test!

Frequently, a supervisor is both the initial audience and the gatekeeper. Sometimes the initial audience is also the primary audience that will act on the message. FALSE The watchdog pays close attention to the transaction between the writers and the primary audience and may base future actions on its evaluation of the message.

Understand Learning Objective: Why is my audience so important?

TRUE Good business communication is audience-centered. This is literal perception: FALSE Words are not the only way to convey ideas; gestures, clothing, and pictures can carry meaning nonverbally. The stage of putting ideas into any of these symbols is called encoding. TRUE Noise can interfere with every aspect of the communication process.

Noise may be physical or psychological. Physical noise could be a phone line with static, a lawn mower roaring outside a classroom, or handwriting that is hard to read. A small business may have only two phone lines; no one else can get through if both lines are in use. TRUE Miscommunication can occur because different people have different frames of reference. People always interpret messages in light of their personal experiences, their cultures and subcultures, and even the point in history at which they live.

TRUE Empathy is the ability to put oneself in someone else's shoes, to feel with that person. What do I need to know about my audience s? Moreover, even if they've told readers before, readers may not remember the old information when they read the new message. To remind readers of information in a tactful way, it is useful to preface statements with "As you may know. TRUE Demographic characteristics are measurable features that can be counted objectively: There are many ways to analyze personality.

For business, one of the most useful is the Myers-Briggs Type Indicator instrument, which uses four pairs of dichotomies to identify ways that people differ— Extraversion—Introversion; Sensing—Intuition; Thinking—Feeling; Judging—Perceiving.

For instance, Strivers are motivated by achievement and are relatively low in resources and innovation. These conspicuous consumers try to be in style, even without a lot of money.

TRUE When devising a strategy for a message, it is important to protect the reader's ego. Now that I have my analysis, what do I do with it?

The major exceptions are when writers must persuade a reluctant reader and when writers have bad news and want to let the reader down gradually. FALSE When developing the style of a message, it is important to use conversational, not "academic," language.

TRUE In the body of the document, it is important to provide enough detail for primary audiences and for anyone else who could veto the proposal. What if my audiences have different needs? TRUE In the body of the document, writers must assume the degree of knowledge that primary audiences will have. If primary audiences will have more knowledge than other audiences, writers must provide a glossary of terms. How do I reach my audience s? E-mail messages are appropriate for routine messages to people writers already know.

Paper is usually better for someone to whom they're writing for the first time. TRUE Important messages should use more formal channels, whether they're oral or written.Which of the following terms best exemplifies the difficulty she faces?

Not authorized for sale or distribution in any manner. All audiences have the same attitudes. Which of the following is true of the communication process? Psychographic characteristics are quantitative rather than qualitative.